Volvo anniversary

A century,
made to last.

One hundred years of putting people first deserves more than a logo lockup and a montage. It deserves a piece of work as considered as the cars. We know how to mark the moment.

Three films. Three milestones.

// PROOF OF FORM
// SELECTED WORK

And the range behind them.

// SELECTED WORK
// FILM · SCULPTURE · OOH · LIVE

An anniversary is the one moment a brand is given permission to talk about itself, and be listened to. Waste it on a logo and a montage and you don’t get another for a decade.

Volvo gave away the seatbelt patent to save lives. A centenary should be told with the same conviction.

A milestone is a licence

A round number buys attention that money usually can’t. It is the rare window to reintroduce the whole brand, not run another campaign. The work has to be worthy of the number.

One idea, every format

We build a single creative idea and carry it across film, sculpture, anamorphic out of home, digital and social. One story, told at every scale, from a phone screen to Piccadilly Lights.

Made to travel

We run global experiential activations, so the moment doesn’t just play on screens, it happens in the room, in the city, in the markets that matter.

One studio. The whole job.

// CAPABILITY
Creative DirectionFilm & Motion3D & AnimationAnamorphic OOHLarge-format ScreensSculpture & InstallationExperiential ActivationReal-time & AI PipelinesGlobal Production

Let's mark Volvo's 100th together.

Start the conversation
Ben Leyland & team FML // ben.leyland@feedmelight.com // feedmelight.com